There’s a concept in economics of substitute goods. Basically if the demand one for one product goes, demand for another goes down.
If pasta becomes super popular then you might see sales in couscous go down (substitute good). Other products though, such as tomato sauce, may instead go up in demand (complementary goods).
Anyway, two conversations last week made me think there might be such a relationship going on between two slightly contentious products in East Africa, which could have some interesting implications…
A series of events led to me being able to take a day off work yesterday.
I decided to spend it going to a mango farm about an hour out of Nairobi to scope out its commercial potential.
On Saturday I went for lunch with the lady who cleans my apartment and her sister at their home in Kibera: one of the big informal settlements in Nairobi.
The conversations and anecdotes that came from our afternoon were rich with the colour of the lives they’ve both lived, and the families they’re raising. On their permission, I’ve written the below.