Sam Floy

Interesting posts about start ups, East Africa and fried chicken

Tag: brands

Commodity? Brand? Cheapo? Fancy?

This is a post about how products are priced in Kenya, and some of the thoughts around how we categorise things in such a way that it becomes normal behaviour to save $1 on one product, but pay $10 extra on another.
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Marketing: how brands engage with the growing youth market in Uganda, with Belguin Prosper of Young and Free International

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